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CZ

Server-side tagging: Accurate data for your e-shop

Don't lose key data, sales or your customers. DataPlus brings the latest server-side tagging technology, thanks to which you can measure up to 99% of your data and get information about the success of individual advertising channels.
Don't rely only on your intuition, make decisions based on complete data.

Find out how much data you're losing I want DataPlus

Clients who DataPlus helps earn more

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Without data, your performance drops.

If data is missing, inaccurate data appears in analytics tools, which can lead to incorrect decisions when allocating budget. In addition, the effectiveness of ads themselves decreases, as machine learning does not work and the performance of algorithms decreases. With lower ad effectiveness, sales also fall.

Find out how much data you're losing

With server-side tagging you have room to grow

DataPlus offers a comprehensive data collection solution. It will allow you to make better decisions about how to manage your financial resources and deliver the necessary data to analytical and advertising systems. It will accelerate the learning phase of your advertising campaigns, thereby increasing their effectiveness and potential sales growth. Decide for DataPlus today and get an edge over your competition.

I want DataPlus

More powerful data collection

DataPlus is an affordable server-side tagging technology with 24-hour implementation and reliable support. It works directly with the browser and only sends data to the server for transformation. The obtained data is then securely sent to your advertising systems, where it is used to set up ads more effectively.

logo Google Analytics 4 logo Meta logo Google Ads

Case study Potten & Pannen –
from 30 % to 99 % of sales with DataPlus

A Czech kitchen equipment retailer was losing a large portion of its valuable data about its e-shop visitors due to adblockers and cookie bars.
It only saw 30% of its data in Google Analytics 4, which negatively impacted ad performance. After implementing DataPlus server-side tagging, it saw a dramatic improvement:

99 % captured customer conversion data

80 % more sales in Google Analytics 4 during Black Friday

I also want to measure data better I will read the entire study

Fast and easy cross-platform integration

DataPlus can be implemented into any web or e-shop platform within 2 days. Direct connections are handled directly by the e-shop platform provider (currently Upgates), other integrations are handled by our specialists. We can also handle custom projects. Same-day implementation is only available for well-known e-shop/web platforms. Custom projects that require collaboration with programmers may take longer to implement. OK

With DataPlus you are guaranteed security

  • Verified by eLegal specialists logo eLegal OK
  • In accordance with GDPR
  • Data is not stored anywhere
  • Data is encrypted and anonymized

Calculate how much data you are losing now

Server-side tagging will give you up to 40% more data in Google Analytics 4.
This will multiply your sales.

Model example:

  • In the e-shop administration, you have sales of CZK 1,400,000. However, you are not using the full data potential of the systems.
  • Your monthly sales in Google Analytics 4 without implementing DataPlus are 1,000,000 CZK.
  • After implementing DataPlus, your sales in Google Analytics 4 will increase by up to 40%.
  • The more key data you have available, the greater the potential for growth your business has.

Find out how DataPlus can help your business.

Fill in your email and our specialist will contact you within 2 business days.

By submitting, you consent to the processing of your data. Don't worry, you are not obligated to anything - and your data is of course safe with us.

We will put our hands in the fire for DataPlus

[1]

Quick and easy implementation

When it comes to data measurement, there's no time to waste. That's why we'll implement DataPlus for you in two days. It only takes one line of code.

[2]

Data is safe

All data collected passes through our secure server, where it is well protected. Neither you nor your customers need to worry.

[3]

We have reliable support

We won't leave you in the lurch. Our support is available daily from 9 am to 3 pm and speaks Czech, Slovak, English and Polish.

[4]

We get the data where it's needed.

So that you can use the data you receive immediately, we connect DataPlus with your advertising and analytics tools from Google and Meta.

[5]

We are continuously updating the system

With DataPlus, you don't have to keep up with legislative changes regarding data measurement. We take care of everything and update the system as needed.

[6]

Developed by our specialists

We at Advisio developed the system based on server-side tagging technology ourselves.

I want DataPlus

You need server-side tagging if you are:

[1]

E-shop owner

Thanks to sufficient quality data, you will get to know your customers better and set up functional marketing and business strategies that will increase your sales.

[2]

Marketing manager or agency

Is evaluating and setting up remarketing ads your daily bread? DataPlus will make money for you and your clients.

[3]

Web or data analyst

Analysis is very difficult to do without data. If you need it for your work, DataPlus will definitely come in handy.

I want DataPlus I'll try a free consultation for now.

How much does DataPlus cost?

Smaller e-shops/websites up to 150,000 events per month

from 800 CZK/month

Medium-sized e-shops/websites 150,000 to 300,000 events per month

from 1,500 CZK/month

Large e-shops/websites over 300,000 events per month

from 3,000 CZK/month


I want DataPlus

You might be interested

How much will DataPlus cost me?

The price is always individual, depending on the volume of your data. The price range is approximately one to three thousand crowns per month.

Does DataPlus comply with all GDPR principles and new rules related to cookie restrictions?

The basis of DataPlus is that the obtained data is not matched to specific users. So there is nothing to worry about from the point of view of the new legislation, all legal conditions are met and adhered to in DataPlus. More information is provided below in the „Legal FAQ“ section, which is answered by specialists from the eLegal law firm .

Is DataPlus a solution primarily for ending 3rd party cookies?

DataPlus alone is not a solution to all the consequences of the end of 3rd party cookies, but it will help solve the lack of conversion data that may be decreasing in your advertising accounts due to the changes.

For example, in Google Analytics 4 [GA4] it will help with segmenting users based on common indicators. Sklik, on the other hand, primarily uses third-party cookies for its measurement. Thanks to DataPlus, but even without them, you will see conversions from Sklik in GA4.

Is it possible to deploy DataPlus through Google Tag Manager [GTM]?

It is possible, but we are inclined to deploy DataPlus directly on the website. If Adblock blocks all requests from Google systems, which is becoming increasingly common and likely with the end of 3rd party cookies, it will also limit GTM. And therefore DataPlus.

How complicated is it to deploy DataPlus on an e-shop?

Deployment is seamless and fast, requiring only one line of code. DataPlus is compatible with most systems – such as Upgates, Shoptet, Shopify and many other commonly available platforms. It also supports your own solutions. You don’t even need a programmer if you have the ability to insert JavaScript directly into the e-shop administration. Just make sure to set up the payment gateway correctly, which determines whether the information will be sent before or after payment.

We can handle the entire implementation. We will agree on the necessary steps and explain to you where and why we need access. However, several of our clients already use DataPlus and the implementation has always been very simple for them even without our assistance.

Does implementation require intervention in the website backend?

It does not require, data is collected from the browser, not the backend.

What is the difference between server-side tagging and server-side tracking?

Server-side tracking only happens on the server, not on the website. Server-side tagging can speed up your website and solve data loss, data measurement is almost 100%, which is essential for optimizing other online campaigns.

Can you set up margin charging for us in Google Analytics 4?

Yes, we have implemented this option and the margin can be transferred to Google Analytics 4 if you provide us with the data. In practice, it looks like 2 conversion events will be transferred to you in Google Analytics 4. One classic purchase, where the value of the entire order is, and the second event margin_profit, where the value of the net margin [or another, previously agreed upon value] is.

Legal questions

How does measurement work after consent to cookies?

When the user agrees to the use of cookies via the cookie bar, this allows the storage of the „_ga“ cookie, which serves as a user identifier. At the same time, the measurement codes linked to this cookie are also launched. The user therefore agrees to the use of cookies, and therefore all measurement using cookies is only launched based on his consent.

Who is responsible if a website does not comply with the law?

If a website using our measurement tools is not in compliance with the law and in some way violates legal regulations, the website owner is responsible. This also applies in situations where the cookie bar is incorrectly set on the website and therefore cookie consent is incorrectly granted or if cookies are stored without the user’s consent due to incorrect cookie settings. We are responsible for ensuring that our tools comply with legal regulations.

How is the user identified if they do not consent to cookies?

If the user does not consent to the storage of „_ga“ cookies, we use alternative indicators to identify the user, such as device parameters, screen resolution and user agent. This is not personal data of the user, as it is not possible to identify or trace the user through it. No other information is stored in the user’s browser, and we do not use the IP address for identification. Therefore, we do not need the user’s consent for this.

What information is stored on the user's device?

As DataPlus, we do not store any information directly in the user’s browser, except for the use of the „_ga“ cookie after consent to cookies. This way, we ensure that the user is identified for measurement purposes without intruding on privacy beyond the scope of the consent granted.

Do you have another question?

Let us know

We consult for free, we implement quickly, you earn

Antonín Rybnikář Business Development Lead

+420 731 103 817 Mon-Fri 9:00-15:00

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